“Today, quality of service is one of the elements of competition; in the future, this will be the main element of competition.”

Carlos Ghosn, February 2009

Renault has made no qualms about its relentless pursuit of quality in recent years, for both product and service. Indeed, quality is at the very heart of its business, as emphasised by Chairman and CEO, Carlos Ghosn, speaking at the launch of Renault Commitment 2009, when he stated that the objective for the next-generation Laguna would be top three in its class for quality, including premium brands.

In its new strategic plan, Renault Drive the Change 2016, quality remains a priority and is one of the three pillars among Design and Innovation in the strengthening of Renault’s brand image. The French marque also now includes a ‘Renault Quality Made’ stamp on all of its communications to emphasise this key focus.

Renault’s product quality is improving consistently - fact

In the last few years, Renault has boosted the quality of its products significantly. In fact, results from third-party organisations such as Auto Express and Which?, speak for themselves.
 
Now in the last couple of years, the positive quality trend which Renault has seen for itself from internal data, including its greater standing versus its rivals, has begun to be mirrored by the results in independent surveys.

The most recent UK independent study, the Which? car survey 2011, shows no less than four current Renault models in the top five in their classes for reliability: Clio, Grand Modus, Mégane and Scénic. On top of that, the current Scénic sits proudly in fourth for MPV overall customer satisfaction, with its compact MPV sibling, Grand Modus not too far behind in sixth. The UK’s largest and arguably most influential consumer organisation also now highlights Clio, Mégane, Scénic and Laguna all as ‘Worth a look’. Rounding off the plaudits, the consumer champions testify, “Renault’s drive to improve quality seems to be paying dividends, as reliability is much improved.”